If you’re looking for practical strategies to help take your fitness blog to the next level, then you have come to the right place.
In this article, I’m going to share with you my best advice to write and publish fitness posts that attract thousands of visitors every day.
Let’s get started
A Little Disclaimer
Before I delve into the topic of blogging, I want for the record to clearly state that:
- I’m not a pro blogger, and I don’t claim to be good at it.
- I certainly don’t have an impressive writing degree from a prestigious university.
- I’m also not good at spelling and grammar (although Grammarly, a “free” app helps a ton).
The main reason why my blog has been a success is because I’m simply a guy who enjoys writing and teaching people about my passion—running (and fitness in general for that matter).
I started blogging at Runners Blueprint Blog in 2014.
Back then, I knew absolutely nothing about blogging.
But, with the help of one of my techy friends, I was able to get it set up with minimum headache.
Next, I posted a few (really crappy) posts on my newly created blog, then I got confused.
I didn’t know how to drive traffic, design the blog (the default theme sucked!), write good posts, monetize the blog.
Then month after month, I started learning more about the blogging game, and sometimes in 2017, blogging became my full-time career.
This means that I get to work from home, doing things, and writing about things I’m passionate about.
I also get to help lots of people, and that’s something you cannot put a price tag on.
My Blog Right Now
Over the past few years, I managed to grow the Runners Blueprint Blog from something that started as a side hobby into real blogging success.
Here are a few facts and numbers about Runners Blueprint
- I’ve written and published well over 260 posts on this blog.
- Runners Blueprint has attracted roughly 150,000 hits every month.
- I’ve well over 160,000 followers on Pinterest, Facebook, and Twitter.
- I am making a full-time income from Runners Blueprint, both directly and indirectly (more on this in my upcoming monthly income reports)
Of course, I’m not saying any of this to blow sunshine up my rear end, but if anything, the above stats make me consider myself as someone you could learn one thing or two about making it in the blogging world.
Also, this doesn’t mean that I’m done.
I still have a long way to go.
In fact, I see myself as a beginner blogger. It’s as if I just started out.
I have so many growth goals for my blog that I don’t know where to start. And that makes me feel so excited.
Enough talk about me.
Let’s get into the practical stuff.
Love Your Topic
They do say that if you do what you love, you’ll never work a day in your life.
This might sound like the “clichiest” thing to say, but it does not make it less true.
Passion is really the secret sauce to blogging success—especially once you start the creative, usually painful, process known as WRITING.
Few things can cause a kill a post faster and more savagely than a lack of enthusiast and passion from the writer.
I undeniably love everything about blogging so far.
Sharing my passion for all things running and fitness is a real godsend.
I wouldn’t have it any other way.
High Quality or No Deal
I cannot emphasize this enough.
The quality of your blog posts is what will serve as the foundation for your blogging success.
Write crappy content, and you’ll definitely get crappy results.
Write stellar content, and you’ll increase your chances of success.
The interwebs are full of thousands of fitness and health blogs.
This means that you must stand out from the crowd by posting quality, and only quality, content—or it’s a no-deal.
If you have to, use tools that will help avoid trying grammatical mistakes and mishaps.
Mediocre grammar and punctuation will put off your readers faster than anything else.
In my experience, good posts have three common traits:
- They answer burning questions
- They solve painful problems
- Or make the readers emotional—on both sides of the spectrum.
At Runners Blueprint, my primary target audience is a beginner or intermediate runners.
You get the picture.
So what are yours?
Write About Awesome Topics
Don’t worry in case you don’t know what to write about…
Here are a few things you can do to keep the flood of content ideas going strong:
- Do keyword research
- Spy on your competition and steal their best ideas.
- Write evergreen content, whether in the form of best practices, how-to’s, guides, or tutorials.
- Emulate the industry experts (they are successful for a reason)
- Write about your own problems, experiences, and how you were able to overcome them.
- Write round-up posts.
Create a Schedule
It’s not enough that you just write a couple of epic posts, then quite right afterward.
To keep attracting loyal readers, commit to publishing at least two to three posts per week.
Scale back once it becomes an overload on you.
It doesn’t matter how many posts you are planning to churn out on a regular basis.
As long as you’re consistent, you’re heading in the right direction.
Create a specific writing schedule, then do your best to stick with it.
For instance, I do my best to publish at least 12 to 15 posts a month.
That might not seem as much, but it does build up over time.
The Ideal Post length
In the world of blogging, size matters.
The length depends entirely on your own goals, skills, and personal preferences.
But, as a general guideline, the ideal length of a blog post is within the 1500 to 2000 words range.
On my blog, I published posts in the word count range of 2500 to 3000+ words.
In fact, I have plenty of posts exceeding the 3500-word count and quite a few with 6000 words or more.
Make your Content Pretty
Once you are finished writing a blog post, you have done half the work.
The other half is all about improving its appeal to your readers.
Here comes the role of proper formatting.
Doing this will also encourage readers to share your content by making it easy and pleasant to read.
Add the following ingredients to your post to make them more reader-friendly:
- Bold fonts
- Line breaks
- Numbered and/or bulleted lists.
- Captions or blockquotes
No Perfection is Allowed
Don’t get me wrong.
I’m not asking you to be perfect. Doing so will not get you anywhere.
It’s all about the relentless pursuit of perfection (Thank you, Lexus!).
The good news is that blogging doesn’t require you to produce Pulitzer worthy articles.
Au contraire, good blogging is all about writing in a friendly and conversational voice.
It’s writing as if you are talking with a friend.
Improve Your Writing
I’m barely scratching the surface with the above tips, so please, make the pursuit of stellar writing one of your main blogging goals.
In the meantime, here a few more ways to help you improve your writing:
- Read about different subjects that do not have anything to do with your topic of choice.
- Read other blogs
- Imitate your favorite writers
- Get professional help and/or hire an editor to go through your writing.
When you publish stellar fitness content and work on promoting it on a regular basis, you’ll start, sooner or later, to attract daily visitors and fans.
That’s when you start making money from it.
You can’t just simply build it, then wait for them to come.
You have to go out there and chase after your ideal costumers and hopefully convince them to come your way.
The rest is just details, as the saying goes.