Can you guess how much the fitness and health industry is worth?
A billion dollars?
Let me put that differently: $100,000,000,000
Yes, that’s a lot of zero.
And yes, that’s American dollars, not Hong Kong dollars.
The market is also growing at a fast rate.
The number of yoga studios and CrossFit gyms opening in your city is not declining—it’s on the rise.
What does this all mean?
A lot of people are interested in getting fit and healthy.
That’s not the whole story.
There’s a lot of money to be made in this industry.
And if you have a fitness- or health-related blog, you can also grab your piece of the industry pie.
In today’s post, I’m going to share with you some of the steps that I took to start making money from my blog.
I’m also sharing a few traffic generation tactics to help get you started on the right foot.
Let’s get to it.
Part 1 – Drive Traffic
To monetize your fitness blog, you’ll need to send traffic, and a lot of traffic, to your posts.
Getting traffic to your fitness blog is the foundation of driving more enquiring, getting more sales, and earning more money.
Otherwise, even if you have the greatest content in the world, without traffic, you’ll fall short.
As well as optimizing your blog for the search engines, you should also make the most out of social platforms like Pinterest and Facebook to promote your blog.
The traffic sources you need:
My three main sources of traffic are (1) Google, (2) Pinterest, and (3) Facebook.
I also promote my posts on Twitter, StumbleUpon, and Reddit, but if you really want to get quick results, then I highly recommend that you work on increasing your presence on Facebook and Pinterest first.
Then once you have an audience, work on expanding your traffic getting strategies.
Let me break down each source of traffic.
Optimize Your Posts For SEO
Roughly 3.5 billion searches are performed using Google, according to this source.
Think about the way we use the internet, and search engines today.
We use them for everything.
We compare products, look for nearby work-friendly coffee shops, ask for direction, and certainly turn to search engines when we want to get fit and healthy.
For example, according to Semrush.com, each month, over 512,000 people type “how to lose weight” into google.
Again, if you have a fitness and health blog, there’s a strong chance that some of those people might be interested in what you have to offer.
There are a series of technical steps, or SEO, that you need to take to give your blog posts the best chance of ranking in the search engines.
Here are the most important ones:
- Do keyword research (using tools like SEMrush and Ahrefs)
- Create epic content (check part 2)
- Create click-worthy (not clickbait) post titles
- Write descriptive meta-descriptions that reflects your main keywords.
- Use a tool like Yoast plugin to SEO optimize your posts
Next, rinse and repeat and, most importantly, be patient.
It takes time to rank in the search engines.
Search engine traffic, unlike social media traffic, is a long term thing.
Pinterest is my second favorite source of traffic.
In fact, this platform generates more traffic to The Runners Blueprint Blog than any other social media platform.
Do you know why?
Because I’m super active on Pinterest, I’m always creating new pins, pinning my stuff and other people, and commenting as often as possible.
Take a look my Pinterest Stats for the past month
The platform is always growing—and it’s growing very fast.
At the end of 2019, Pinterest reported that it has over 320 million active users, with an ad revenue projected to surpass a billion dollars.
This makes Pinterest the fourth largest social media platform in the US, just after YouTube, Instagram, and Facebook.
Facebook needs no introduction. This social platform is huge, with billions of members all over the world.
I currently have over 15,000 followers on my personal page, and the platform sends me over 15 percent of my traffic.
I’m also active in a bunch of Facebook groups.
The fastest way to get traffic from Facebook is to join a bunch of Facebook groups within your niche then start interacting and posting your content there.
Be active as often as possible and try to a force of good out there.
That’s how you attract attention—the right type of attention that it.
A guest post is an article you producer for someone else’s blog or website in order to share your knowledge with their audience and get a link back to your own website.
It’s a win-win situation.
For example, if you’re a yoga instructor that works mostly with injured swimmers, you could connect with a major swimming blog or magazine and create some content for them.
In my experience, guest posting is a wonderful tactic for not only driving more traffic to your fitness blog but also improve your page authority in Google’s eyes.
After all, the more links pointing to your website, the better off your blog will perform.
That’s why guest posting is an integral part of any link building campaign.
Over the past year, I’ve published more than 100 guest posts on different websites.
Here are a few examples.
Making Money with Your Blog
There are several ways of making money online.
But to boil it down, there are five ways to make money with your blog.
The easiest way to start making money with your fitness blog is to have adverts, especially if you have lots of visitors.
You don’t have to think about them once set up—completely passive.
As a beginner, I’d recommend that you get started with Adsence.com. Once your blog attracts sizeable monthly traffic, consider your options.
For the past four years, I’ve partnered with Adthrive, and they’re pretty reliable.
In fact, I virtually tripled my ad income by switching from AdSense to Adthrive almost overnight.
Just keep mind that you need at least 100,000 monthly visitors to get accepted.
Not there yet?
Focus on reaching the 25k visitors a month mark.
Once you do so, review your options, and choose the private ad manager network that works the best for you.
Just keep in mind that to earl real money throughs ads (more than, say, $500 a month), you’d need to have a big audience, with thousands of visitors every day.
Getting over that threshold can be quite challenging.
Another great way to monetize a fitness blog is through earing in affiliate commissions.
When you do affiliate marketing, you promote products or services via your post, social media shares, or videos, then received a commission if people purchase using your links.
Just keep in mind that affiliate marketing takes a little bit of research to figure out which products you should promote.
You can sign up for affiliate accounts on Amazon associate, or try other such Awin, CJ, or ShareASale.
You can also find affiliate programs for your favorite products.
Just google product name + “affiliate program.”
Sponsored content refers to getting paid to talk about certain brands or products.
If you’re a fitness influencer with an established following within a particular niche, then sponsored content is by far the easiest way to make a lot of money.
Selling Your Own Product/Service
If you love to share your ideas, writing an eBook is a great way to not just earn some money from fitness blogging, but also do something you really enjoy.
Just keep in mind that you’d need a relatively large audience for this to bring in any income.
It also requires a lot of marketing and sales tactics (you might not feel comfortable with some).
Last but not least, you can also offer your writing (or any other skill) skills for hire.
With the fitness industry getting so big, there’s always a hot demand for fitness writers and can ask for 30$ to 100$ an hour on average.
The key here is to know your value—and never ask for less than you think you deserve.
That’s the golden rule.
See, there are so many opportunities to make a good buck on the internet.
You just need to try out different things and see what works best for you and your blog. Just don’t overdo it.
And please do not be a SPAMMER.
We don’t need more of those here.
We already have enough for a lifetime.
Have a sense of ethics and strive to, first, help people, then, second, make money.
Don’t let money be your ultimate goal.
Trust me, building a successful fitness blog takes a lot of time, work, and patience, but if you can provide true values and are genuine in your endeavors, you’ll get there, sooner or later.
To me, that’s invaluable!