Fitness Blogging Journey: Tips to Boost Your Blog’s Success

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Cross Training For Runners
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Written by :

David Dack

Hey there, fitness bloggers and enthusiasts!

Ready to unlock the secrets to skyrocketing your fitness blog to epic heights? Well, you’ve hit the jackpot because this article is packed with practical strategies that will have visitors flocking to your blog like bees to honey!

But before we dive headfirst into the world of blogging magic, let me set the record straight. I’m no blogging wizard, and I don’t claim to be a pro at this game. No fancy writing degree or prestigious university accolades here.

Heck, my spelling and grammar might occasionally do the Cha-Cha with mistakes (thank goodness for Grammarly, my trusty sidekick!).

So, you might wonder, how did my blog become a success? Well, it’s simple—I’m just a regular guy who’s madly in love with writing and sharing my passion for running and all things fitness. If you’re passionate about your niche too, then brace yourself for some serious blogging inspiration!

Now, are you ready to unleash your blog’s full potential and attract hordes of fitness enthusiasts from around the globe? Then let’s get started.

My Story

Picture this: it was the year 2014, and I took a daring leap into the wild and untamed world of blogging. Little did I know that this thrilling adventure would lead me down a path of excitement, confusion, and ultimate triumph!

Back then, I was a complete newbie, clueless about the ins and outs of blogging. But my trusty tech-savvy friend came to the rescue, guiding me through the treacherous landscape of blog setup with ninja-like expertise. Phew! Setting it up was no walk in the park, but we made it through with minimal headaches.

As the digital ink of my first few posts hit the virtual pages, I couldn’t help but cringe at the amateurishness of it all. They were, in a word, crappy. Yet, I bravely soldiered on, eager to learn the secrets of the blogging realm.

Oh boy, the learning curve was steeper than a mountain climb! I felt like a lost explorer in an unknown land. How do I get more visitors to my blog? What’s with this default theme that sucks the life out of my design dreams? And writing captivating posts that keep readers coming back for more? It seemed like an elusive art form.

But you know what? Month after month, I persisted and unraveled the mysteries of the blogging game. It was a rollercoaster of emotions, with twists and turns that kept me on my toes. And then, like a shining beacon on the horizon, 2017 came knocking at my virtual door, bringing with it a life-changing revelation—blogging became my full-time career!

Now, I get to work from the comfort of my home, surrounded by my passion for writing and all things fitness. It’s a dream come true! But the best part? I get to help countless people on their fitness journey, and believe me, that feeling is priceless.

My Blog Right Now

Over the past few years, I managed to grow the Runners Blueprint Blog from something that started as a side hobby into real blogging success.

Here are a few facts and numbers about Runners Blueprint

  • I’ve written and published well over 260 posts on this blog.
  • Runners Blueprint has attracted roughly 150,000 hits every month.
  • I’ve well over 160,000 followers on Pinterest, Facebook, and Twitter.
  • I am making a full-time income from Runners Blueprint, both directly and indirectly (more on this in my upcoming monthly income reports)

Of course, I’m not saying any of this to blow sunshine up my rear end, but if anything, the above stats make me consider myself as someone you could learn one thing or two about making it in the blogging world.

Also, this doesn’t mean that I’m done.

I still have a long way to go.

In fact, I see myself as a beginner blogger. It’s as if I just started out.

I have so many growth goals for my blog that I don’t know where to start. And that makes me feel so excited.

Enough talk about me.

Let’s get into the practical stuff.

Love Your Topic

I hate to sound too cliché but if you do what you love, you’ll never work a day in your life. I can hear you scream in protest but let me tell you, it’s as true as the sun rising in the east and setting in the west.

Passion is the secret sauce that turns blogging into a delightful dance of creativity and inspiration. And to be honest, writing is no walk in the park.

Have you ever stumbled upon a blog post that made you yawn louder than a roaring lion? Well, chances are, that writer was lacking the fire of enthusiasm. Nothing can kill a post faster and more mercilessly than a lack of passion. Readers can sniff out the lackluster words from a mile away!

But here’s the thing: I, for one, am head over heels in love with blogging. There, I said it! I can’t help but get excited about sharing my passion for all things running and fitness with the world. It’s like a divine gift—a real godsend.

And let me tell you, my friend, I wouldn’t trade this passion for anything else in the world. Not a single thing! Writing about my love for running and fitness is like breathing life into my words. It’s electrifying, invigorating, and simply magical.

High Quality or No Deal

When it comes to blogging, it’s all about the quality, or it’s a big fat “no-deal”! Let me tell you, writing a half-baked post is like trying to build a sandcastle on a shaky foundation—it’s bound to crumble, leaving you with nothing but disappointment.

Think about it: the vast interwebs are flooded with fitness and health blogs, each one vying for the attention of readers. To stand out in this digital ocean, you’ve got to rise above the tide with nothing but top-notch, high-quality content.

Picture this: you stumble upon a blog post that’s riddled with grammatical errors and punctuation mishaps. It’s like trying to read a book with missing pages and confusing sentences—it’s enough to make you cringe, right? Well, the same goes for your readers! If you want to keep them hooked, ditch the mediocre vernacular and embrace polished prose that flows like a serene river.

In my experience, successful posts possess three magical traits: (1) they answer burning questions, (2) they solve painful problems, and (3) they ignite a fire of emotion in readers—both joy and empathy alike..

At Runners Blueprint, my heart beats for beginner and intermediate runners. My goal is to guide them on their journey to becoming confident, injury-free road warriors. I dish out delectable servings of wisdom on topics like starting running, shedding those pesky pounds, revving up speed, and dealing with the dreaded overuse injuries.

Write About Awesome Topics

Dreading the infamous writers block? Then fret no more because I’ve got just the recipe to keep those awesome topics flowing like a majestic river. So, grab your notebook and get ready to dive into a world of endless creativity!

First things first—let’s play detective with some good old keyword research. Peek into the minds of your readers and find out what they’re typing into search engines. These keywords are like guiding stars, pointing you towards topics that will strike a chord with your audience.

Now, you’re in for some ninja moves! Channel your inner spy and sneak a peek at your competitors. They’ve got their own stash of brilliant ideas, and you can slyly borrow some inspiration. Remember, imitation is the sincerest form of flattery! Just sprinkle your unique touch on those ideas, and voilà, you’ve got content that’s fresh and captivating.

Next up, evergreen content—the timeless classics of blogging! Think of them as the vintage wines of your blog, getting better with age. Whip up some best practices, how-to’s, guides, or tutorials that will never go out of style. These are the go-to posts that your readers will come back to again and again, like a beloved old book on their shelf.

Ah, industry experts—the magicians of the blogging world! Why not take a leaf out of their spellbook and cast your own enchanting content? Emulate their successes, study their techniques, and weave your own magic into the mix. You’ll be casting spells of engagement that will leave your readers spellbound!

Time for a little storytelling, my friend! Open up your heart and share your own problems, experiences, and how you triumphed over adversity. It’s like inviting your readers to a cozy campfire, where they’ll hang on to every word of your inspiring journey. This personal touch will create a bond like no other, turning strangers into loyal fans.

And for the grand finale, the round-up posts! Imagine you’re hosting a fabulous party and inviting all the cool kids in the blogosphere. Round up the best advice, tips, and insights from experts in your niche and present them on a silver platter. It’s like throwing a dazzling gala where your readers get to rub shoulders with the crème de la crème of knowledge.

So there you have it, a treasure trove of ideas to keep your blog brimming with awesomeness. Embrace the art of research, get your spy hat on, and infuse your blog with evergreen goodness. Emulate the experts, bare your soul in storytelling, and throw a grand round-up party. Get ready to dazzle your readers and watch your blog soar to new heights!

Create a Schedule

Ah, the secret to blogging success—consistency, my friend! It’s like the steady rhythm of a drum that keeps your readers grooving to your beat. You can’t just burst into a dance party and then vanish into thin air, leaving your readers hanging. Nope, we need to keep the party going!

So, let’s talk about creating a schedule that’s as reliable as the sunrise. Imagine your blog as a beloved TV show—you don’t want your fans waiting on edge for the next episode, right? No cliffhangers here! Commit to a regular posting schedule, and your readers will know exactly when to tune in for their dose of awesomeness.

Now, don’t go overboard and burn yourself out like a rocket on reentry! It’s all about finding that sweet spot where you can deliver quality content without feeling like a hamster on a wheel. If two to three posts per week feels like a cozy pace, go for it! But if it starts to feel like an avalanche of words crashing down, it’s okay to scale back. Remember, it’s about the long haul, not a sprint!

Size doesn’t matter, my friend! Whether you’re posting two or twenty posts a month, what counts is the consistency. It’s like watering a plant—regular droplets of content nourish your blog and help it grow. So, choose a pace that feels right for you and stick with it like glue.

Ah, the magic of a writing schedule—it’s like a GPS guiding you on your blogging journey. Choose specific days and times to sit down with your thoughts and let the words flow. Whether you’re a morning bird or a night owl, find the time that suits your writing groove. And once you’ve set your schedule, guard it like a dragon guarding its treasure! Protect that precious writing time from distractions and intruders.

The Ideal Post length

When it comes to post length, there are no rigid rules carved in stone. It all depends on what you want to achieve, your writing prowess, and what makes you feel like a content wizard.

But, let me drop a little gem of advice: in this content-rich world, longer posts often reign supreme. Picture it like a mouthwatering buffet—you get more goodness in a hearty feast, right? A well-crafted, longer post allows you to dive deeper into your topic, leaving no stone unturned.

A general guideline for the ideal post length is around 1500 to 2000 words. It’s like a perfect sandwich—not too short to leave readers hungry for more, and not too long to overwhelm them. But wait, there’s more! On my blog, I’ve discovered that going beyond the conventional word count range has its perks.

You see, some topics need an extra dose of TLC. So, I’ve served up posts ranging from 2500 to 3000+ words. And guess what? The response has been music to my ears!

I’ve even ventured into the land of mighty tomes—posts exceeding the 3500-word count and even reaching a whopping 6000 words or more!

Remember, it’s all about balance and keeping your audience engaged. Just like Goldilocks searching for the perfect porridge—not too hot, not too cold—find the length that feels just right for your content.

Make your Content Pretty

Once you are finished writing a blog post, you have done half the work.

The other half is all about improving its appeal to your readers.

Here comes the role of proper formatting.

Doing this will also encourage readers to share your content by making it easy and pleasant to read.

Add the following ingredients to your post to make them more reader-friendly:

  • Images
  • Headlines
  • Subheads
  • Bold fonts
  • Line breaks
  • Numbered and/or bulleted lists.
  • Captions or blockquotes

No Perfection is Allowed

Perfection is overrated, and it’s not what blogging is all about. In fact, trying to be perfect can lead to nothing but frustration and disappointment. So let’s throw that notion out the window and embrace the beauty of imperfection!

Think of it like dancing in the rain—you don’t need flawless moves to have a blast. It’s the joy of the moment that counts, and blogging is no different. You don’t have to produce Pulitzer Prize-winning articles to make an impact.

Instead, blogging is all about being real, authentic, and relatable. It’s like having a heart-to-heart chat with a dear friend over a cup of coffee. Your readers want to feel like they’re connecting with a genuine human being, not an unattainable guru on a pedestal.

So, let your personality shine through in your writing. Be yourself, quirks and all! It’s like showing off your unique dance moves, even if they’re a bit unconventional.

And you know what? Your readers will love you for it! Because when you write in a friendly and conversational voice, you create a warm and inviting atmosphere. It’s like inviting your friends over for a cozy movie night.

Improve Your Writing

Improving your writing is like refining a precious gem—polishing it to reveal its true brilliance. And just like a gem, your writing has the potential to shine brightly and captivate your audience. Here’s how to take your writing to the next level.

Firstly, never stop learning. Expand your horizons and venture into new territories. Read about different subjects beyond your niche. It’s like exploring uncharted lands, discovering hidden treasures of knowledge that you can infuse into your writing. This adds depth and richness to your content, making it a delightful feast for your readers’ minds.

Secondly, draw inspiration from fellow bloggers. Read their work, admire their styles, and learn from their successes and challenges. It’s like joining a writer’s circle, where you exchange ideas and fuel each other’s creativity.

Speaking of masters, don’t be shy to imitate your favorite writers. Just as artists copy the great masters to hone their skills, writers can learn from the literary giants. It’s like an apprentice learning from a master craftsman. You’ll develop your voice and style while paying homage to those who inspired you.

If you want to take your writing to the next level, seek professional help. Hiring an editor is like having a writing mentor—someone who fine-tunes your work, guiding you to craft compelling narratives. They’ll sprinkle their expertise like fairy dust, transforming your content into a captivating tale that keeps readers coming back for more.

And now, the conclusion—your moment of triumph. When you’ve honed your writing skills, it’s time to showcase your stellar fitness content to the world. But remember, building an audience takes effort. It’s like setting up a grand event, where you invite guests to experience something extraordinary.


In the end, it’s the pursuit of excellence that matters most. Like a seasoned athlete striving for greatness, you continue to push the boundaries of your craft.

So, my fellow wordsmith, go forth and create masterpieces with your writing. Unleash your creativity, and let your passion shine through.

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